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Basic Information

Reference Number

0000371842

Issuing Organization

Tompkins County

Owner Organization

Ithaca Tompkins International Airport

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

JB-0000000107-RFP_F

Title

2025 ITH Digital Advertising Services

Source ID

PU.AG.USA.1056.C13125426

Details

Location

United States, New York, Tompkins County

Delivery Point

Ithaca Tompkins International Airport

Purchase Type

Duration: 2 years
Option: with Optional Renewals

Piggyback Contract

Yes

Description

BACKGROUND
Ithaca Tompkins International Airport (ITH) serves as a key transportation hub in the region, offering various flight services and amenities. In recent years, we have expanded our facilities and services and are now looking to amplify our digital presence to reach a broader audience.
PURPOSE OF REQUEST
Ithaca Tompkins International Airport (ITH) is seeking proposals from qualified digital advertising suppliers for a three-year media buy of advertising space. Our goal is to enhance brand awareness, promote our services, and increase customer engagement through strategic and consistent online advertising placements over the contract period.
PROGRAM OBJECTIVES

Collaborate with ITH to align advertising placements with our marketing goals.
Execute ITH campaigns across various digital platforms (including OTT, Display Advertising, Social Media, and Retargeting).
Facilitate the media buy and optimize ad placements to maximize reach and engagement.
Providing detailed analytics and reports to measure the effectiveness of campaigns.
Offering recommendations for campaign adjustments based on performance data.

Dates

Publication

01/02/2025 05:00 PM EST

Bid Intent

Optional

Bid Intent Deadline

01/30/2025 12:00 PM EST

Question Acceptance Deadline

01/23/2025 05:00 PM EST

Questions are submitted online

Yes

Closing Date

01/30/2025 02:00 PM EST

Contact Information

Joyce Burk

607-274-5501

jburk@tompkins-co.org

Samantha DAlbano

6072745500

purchase@tompkins-co.org

Bid Submission Process

Bid Submission Type

Electronic or Physical Bid Submission

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	No	No
No entries