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Basic Information

Reference Number

0000371836

Issuing Organization

Tompkins County

Owner Organization

Ithaca Tompkins International Airport

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

JB-0000000105-RFP_F

Title

2025 ITH Radio Advertising Services

Source ID

PU.AG.USA.1056.C13125426

Details

Location

United States, New York, Tompkins County

Delivery Point

Ithaca Tompkins International Airport

Purchase Type

Duration: 2 years
Option: with Optional Renewals

Piggyback Contract

Yes

Description

BACKGROUND
Ithaca Tompkins International Airport (ITH) serves as a key transportation hub in the region, offering various flight services and amenities. We aim to leverage radio advertising to reach a broader demographic, highlight our unique offerings, and increase overall passenger traffic.

PURPOSE OF REQUEST
Ithaca Tompkins International Airport (ITH) invites proposals from experienced agencies for a media buy focused on radio advertising. In addition to securing strategic airtime placements, the selected agency will assist in the production of engaging radio advertisements. Our goal is to enhance our brand presence and promote our services to a wider audience through targeted and effective radio campaigns.
PROGRAM OBJECTIVES

Securing strategic radio media buys targeting key ITH demographics within the catchment area to maximize reach and engagement.
Crafting compelling and memorable radio ads with scripts from the ITH Marketing team, including production.
Managing the scheduling and broadcasting of radio advertisements.
Monitoring and analyzing campaign performance and providing detailed reports.

Dates

Publication

01/02/2025 04:47 PM EST

Bid Intent

Optional

Bid Intent Deadline

01/30/2025 12:00 PM EST

Question Acceptance Deadline

01/23/2025 05:00 PM EST

Questions are submitted online

Yes

Closing Date

01/30/2025 02:00 PM EST

Contact Information

Joyce Burk

607-274-5501

jburk@tompkins-co.org

Samantha DAlbano

6072745500

purchase@tompkins-co.org

Bid Submission Process

Bid Submission Type

Electronic or Physical Bid Submission

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	No	No
No entries