2409-001 - Advertising and Media Consulting Services

Central Health is seeking an advertising agency to enhance our advertising and marketing efforts. Despite our growing in-house capabilities, we need specialized expertise in producing advertising elements (radio, TV, digital, print, out-of-home), planning and placing media, executing email marketing campaigns, developing direct mail strategies and building influencer campaigns. Given that our patient population is predominantly Latino and monolingual Spanish-speaking, while our taxpayer base of influencers is English-speaking, it is crucial that the agency embeds cultural competence throughout its work, prioritizes Spanish-first creative, and develops bilingual content. The ideal partner must have a deep understanding of the people we serve and the community in which we live and have a proven record of accomplishment of using cutting-edge technologies and integrating state-of-the-art digital tools, including AI.